Welcome to AMIC

Uniting Broadcasters. Empowering the Market.

The Audiovisual Media Industrial Committee (AMIC) is a self-regulating professional platform uniting Armenia's leading TV channels, media platforms, and advertising agencies. We promote transparency, sustainable industry development, and independent audience measurement to strengthen trust and balance in the media ecosystem.

welocme to amic

Our Goals

Ensure Independent & Transparent Measurement

Develop and implement an internationally aligned audience measurement system that guarantees accuracy, transparency, and equal access to market data for all stakeholders.

Strengthen & Develop the Media Ecosystem

Promote professional development, high-quality content production, fair competition, and continuous innovation across Armenia's audiovisual media sector.

Foster Collaboration & Market Balance

Create a balanced, participatory platform that connects broadcasters, agencies, institutions, and society to ensure transparency, dialogue, and effective cooperation.

Who We Are

who we are

We are creating balance, transparency, and collaboration in media

The Audiovisual Media Industrial Committee (AMIC) is a self-regulating professional organization established in 2024 to unite Armenia's TV channels, media platforms, advertising agencies, and other industry partners. The committee serves as a collaborative regulatory platform, promoting sustainable development, transparency, and adherence to international standards in the media sector. Our driving force is the creation of a reliable and independent audience measurement system, strengthening market balance and ensuring the participation of all stakeholders in the industry.

How We Work

Our Work Procedure

Collaborative Decision-Making

We operate through participatory governance, bringing together broadcasters, media platforms, and advertising agencies to ensure transparent dialogue and balanced industry decisions.

Data-Driven Standards

We develop and implement reliable, independent audience measurement methodologies aligned with international best practices, ensuring accuracy, transparency, and market trust.

Industry Development & Oversight

We support sustainable growth by promoting fair competition, professional development, regulatory alignment, and continuous improvement across the audiovisual media ecosystem.

AMIC Board

Board of Directors

The Governing Board is formed with the participation of the key industry stakeholders, ensuring balanced representation,transparency in
decision-making, and diversity of perspectives.

Board Members: Public Television of Armenia (H1), Shant TV, Armenia TV, Kentron TV, Fast TV.